Our Story
Who we are and what we do
The Tonie Charles brand is our flagship brand started in Chicago and formerly located in the old Homan Square building, which was also the old Sears building on the Westside of Chicago in the early 1990's. This is where our story of fashion began to originate. Tonie Charles is named after the original founders and their dedication to supply clothing and accessories to the young, middle of the road and experienced individuals of our beautiful planet.
Tonie Charles and Rawdawg Urban companies are staunch supporters of Alzheimer's disease research, MS - Multiple Sclerosis research and a cure for Cancer as these diseases and others have affected our livelihood so drastically. A portion of everything we make will be put towards the help of those afflicted with these unfortunate diseases.
The Rawdawg Urban brand is a private label fashion design clothing company for men, women, and children. The guiding principle and mantra of our company is ‘Street-wear Unleashed’. This mantra describes our primary core value to release and promote urban street clothing with unlimited boundaries of creativity.
Tonie Charles and Rawdawg Urban are businesses that strive to be competitors in the fashion industry by following established guidelines for the fashion and apparel industry. We do not plan to reinvent the wheel, but we do plan to enrich the experience our customers have convincing them to return for many more purchases of our products. This existing and exciting company is providing new fashions in an area of retail that is deeply saturated with choices of apparel, but a constant need of new choices in apparel keeps the doors open for new companies meeting this need in the local and global markets.